Incentivize Conversions Without the Margin Hit

CashBack helps you convert more and protect your profit margins. Customers choose how and when to redeem so you only pay out for incentives when they truly count. And with built-in A/B testing, you can scale with confidence.

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Incentives-Image

Incentives work, but they can quickly get
out of control

Without an intentional strategy behind your incentives, you can get stuck in a cycle of giving away more margin than necessary. It’s time to break out of the cycle and try CashBack when you see:

Coupon code fatigue or leakage

Margin pressure due to rising COGS

Stagnant list growth

Create a healthier incentive strategy with CashBack

Drive more conversions with bigger incentives

Unlike coupon codes that cut into your profits every use, CashBack allows you to offer high-value incentives that motivate order and list conversions while protecting your margins.

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Let Customer Choose image

Let customers choose their own reward

After placing an order, customers choose the reward that matters most—store credit or a prepaid award card. Giving them the choice boosts conversions and keeps profits in your pocket. Customers get rewarded when it matters, and you make more money more efficiently.

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Built-in A/B testing so you can scale with confidence

A/B testing is core to how CashBack works so it can earn its place in your incentive strategy and measure impact before ever scaling.

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Fondue AB Testing

See CashBack in action

Scroll through real popup A/B tests to see how CashBack outperforms coupons in welcome offers.

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Growth you can measure. Profit you can keep.

+31%
SMS / Email Signups
+5%
Contribution Margin
+20%
Lift in Welcome Series Revenue
Fondue Tech Stack

Easily integrates with your existing tech stack

CashBack integrates seamlessly with your email and SMS providers. It’s enabled by a simple UTM — so you can attach it to any link in a message, popup, ad, or influencer campaign in seconds.

Ridge Logo

Ridge dramatically increased SMS and email opt-in rates using CashBack

+44%
lift in SMS opt-ins
+39%
lift in email opt-ins
+37%
lift in welcome series revenue
Ridge

“We recently tested CashBack and ended up dramatically increasing opt-in rates. But because it was a stronger offer, we also increased the open rate, click through rate, and conversion rate. We ended up seeing all of these downstream effects of just having a stronger offer to begin with. And it ended up dramatically outperforming us just using a 10% discount.”

Connor MacDonald

Connor MacDonald
CMO

Ridge CashBack Heart React

Ready to put CashBack to the test?

Fill out the form to get in touch with our team, and they’ll show you everything our CashBack by Fondue solution has to offer—and how easy it is to start with a risk-free trial.

Fondue-A-Postscript-Company

Fondue is a Postscript company — built and run by the same team behind the leading SMS platform trusted by 20,000+ Shopify brands.